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Strategy and targets

Sustainable profitable growth as an expert in Photonics

Photonics is a key technology for the 21st century and greatly contributes to increase the efficiency. Within this dynamic environment, we, as an expert in photonics, want to continue our profitable growth and gradually become a global player. We preferably target sectors serving the digital world, healthcare, mobility, safety and infrastructure trends.

Growth strategy „More Light“

Growth strategy „More Light“

In February 2018 the Executive Board of JENOPTIK AG presented its Strategy 2022. In future, Jenoptik will concentrate on its core competencies of light and optics. It is our goal to develop Jenoptik into a global and focused photonics company over the next five years.

In the future, our activities in the market for photonic technologies will focus on applications in the fields of information processing, intelligent production processes, sensors, metrology, and biophotonics.

The planned evolution will be accompanied by a far-reaching cultural change, which we see as the basis of future success and the attainment of our objectives.

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Our Strategy 2022 is based on three building blocks – “More Innovation”, “More International”, and “More Focus”.

To implement it,

Our Strategy: More Innovation
  • we invest more heavily in research and development, expand our application expertise, and develop into a solutions provider,
Our Strategy: More International
  • continue to work on further internationalization in conjunction with greater vertical integration and customer proximity,
Our Strategy: More Focus
  • focus on our core competencies in the field of photonics – light and optics
  • actively manage our portfolio which includes complementary acquisitions as well as disinvestments.

Our priorities for 2018

  • Reorganisation of our corporate structure in accordance with the Strategy 2022
  • Realignment of our business in Asia
  • Launching a new, independent brand for the mechatronics business

Forecast and targets

With the new organizational structure, which will come into effect on January 1, 2019, we will continue to improve our market and customer orientation. Business activities within our existing segments will be reorganized, and businesses with a similar understanding of markets and customers and equal business models will be clustered. For us, focusing also means making the company more agile.

New organizational structure

Therefore, the purpose of the new strategy is also to merge certain central functions and reduce the number of legally independent companies in the Group. With a simplified structure, we will be better positioned to clearly prioritize initiatives aimed at ongoing growth and successfully implement them.

Jenoptik sees particularly great potential for future growth in the regions of the Americas and Asia. For further internationalization, we are therefore focusing on these regions. We aim to further expand value creation such as local production, product developments, and research & development. We plan to establish local R+D teams as well as own production on site in all major markets by 2022. In addition, at least one division of the company should be headquartered outside Germany by 2022.

As an innovative high-technology company, identifying customer needs and general trends early on to determine appropriate technology and product developments is of critical importance to Jenoptik. Therefore, we want to increase our R+D investment, including customer-related projects, to a total of approximately 10 percent of revenue by 2022.

Financial targets

Financial targets

Jenoptik intends to continue growing successfully in 2018. For 2018, the Executive Board is expecting revenue to be between 790 and 810 million euros and the EBIT margin between 10.5 and 11.0 percent. The EBITDA margin is anticipated between 14.5 and 15.0 percent.

By 2022, revenue is expected to increase in the mid- to high-single-digit percentage range per year on average. The EBITDA margin will also improve to around 16 percent by 2022. Thus, the Group wants to outgrow the market and gain shares in its relevant market segments.