Igniting the spark
Back in February of 2018 we announced our new “Strategy 2022” – and just ten months later, in January 2019, we have already implemented the first key topics. The launch of our “Jenoptik – More Light” campaign was the starting point for our three strategic building blocks of “More Focus”, “More Innovation”, and “More International”, which act as the foundation for Jenoptik’s growth and transformation into a global, streamlined technology group by 2022.
We understand “More Focus” to mean concentrating on our core competencies in photonics and thus also on the photonics growth markets. “More Focus”, however, also means that our actions are based on specific priorities. Our three key issues in 2018 were: establishing a new corporate structure for the overall Group, a new brand for our mechatronics business as well as reorganizing our Asian business. For all three projects, we can safely say: mission accomplished.